SayPro Feasibility Study for the Families4Children Project (Project No. 72485)

Proposal to Conduct Feasibility Study for the Families4Children Project

Project Number: 72485


Submitted to:

Kindernothilfe e.V. (KNH)
Attention: Rachel Rozentals-Thresher
Cc: Phillip Mokoena


Submitted by:

SayPro

Head Office: Midrand, South Africa
Email: info@saypro.online
Website: www.saypro.online


Project Title:

Feasibility Study on Parent-Centered, Community-Based Early Childhood Development (ECD) Programming in South Africa


Closing Date:

21 September 2025

Table of Contents

Cover Letter 5

Executive Summary. 7

Section 1: Understanding of the ToR and Context 8

1.1 Organisational Context of KNH and Families4Children. 8

1.2 Policy & Social Context in South Africa. 8

1.3 SayPro’s Understanding of the ToR. 9

Section 2: Objectives of the Feasibility Study. 10

Section 3: Methodology & Approach. 11

3.2 Research Design. 11

Phase 2: Desk Review.. 12

Phase 3: Field Data Collection. 12

Phase 4: Data Analysis. 12

Phase 5: Validation & Reporting. 12

3.3 Data Collection Methods. 13

3.4 Analytical Framework. 13

3.5 Ethical Considerations. 14

3.6 Workplan & Timeline. 15

Section 4: Workplan & Timeline. 18

4.1 Phased Workplan. 18

Phase 1: Inception (October 2025) 18

Phase 2: Desk Review (October – November 2025) 18

Phase 3: Field Data Collection (November – December 2025) 19

Phase 4: Data Analysis (December 2025 – January 2026) 19

Phase 5: Validation & Reporting (January – February 2026) 19

4.2 Detailed Timeline. 20

4.3 Deliverables & Milestones. 20

4.4 Risk Management 21

4.5 Coordination & Reporting. 21

Section 4: Workplan & Timeline. 22

4.1 Phased Workplan. 22

Phase 1: Inception (October 2025) 22

Phase 2: Desk Review (October – November 2025) 22

Phase 3: Field Data Collection (November – December 2025) 23

Phase 4: Data Analysis (December 2025 – January 2026) 23

Phase 5: Validation & Reporting (January – February 2026) 23

4.2 Detailed Timeline. 24

4.3 Deliverables & Milestones. 24

4.4 Risk Management 25

4.5 Coordination & Reporting. 25

Section 5: SayPro Organisational Profile. 26

5.1 Introduction to SayPro. 26

5.2 Vision, Mission & Core Values. 26

5.3 Governance & Leadership. 26

5.4 SayPro’s Experience & Capacity. 27

5.5 Human Resource Capacity. 28

5.6 Strategic Partnerships. 28

5.7 SayPro’s Unique Value Proposition. 28

Section 6: Technical Approach. 30

6.1 Advocacy & Policy Engagement Approach. 30

6.2 Stakeholder Engagement Strategy. 30

6.3 Knowledge Management & Learning. 31

6.4 Risk Management in Advocacy & Engagement 31

6.5 Monitoring & Accountability of Advocacy Efforts. 32

6.6 Alignment with BMZ & KNH Priorities. 32

Section 7: Detailed Budget Breakdown (EUR) 33

7.1 Professional Fees (Consultants & Team) 33

7.2 Travel & Transportation. 34

7.3 Accommodation & Per Diems. 34

7.4 Workshops & Stakeholder Engagement 35

7.5 Miscellaneous & Contingency. 35

7.6 Summary of Total Costs. 35

Table of Contents

Cover Letter

To:
Rachel Rozentals-Thresher
Kindernothilfe e.V. (KNH)
Cc: Phillip Mokoena


Proposal to Conduct Feasibility Study for the Families4Children Project (Project No. 72485)

Dear Ms. Rozentals-Thresher,

On behalf of SayPro, it is with great pleasure that we submit our proposal in response to the Call for Proposals to conduct a feasibility study for the Families4Children Project (Project No. 72485). We deeply value the work of Kindernothilfe (KNH) in strengthening child rights and community-based development, and we are honoured to be considered as a potential partner in advancing this important initiative.

At SayPro, we have over a decade of experience in youth, women, and community empowerment, with a strong track record in early childhood development (ECD), advocacy, participatory research, and policy engagement in South Africa. We believe our extensive experience in working with government institutions, civil society networks, and grassroots communities positions us well to deliver a rigorous and contextually relevant feasibility study.

Our proposal outlines a comprehensive methodology that combines qualitative and quantitative approaches, including policy gap analysis, stakeholder mapping, theory of change review, and participatory consultations with key stakeholders. Through this approach, we aim to provide KNH and its partners—Dlalanathi, Thandanani Children’s Foundation, and Singakwenza—with clear, evidence-based recommendations for strengthening the second phase of the Families4Children project.

We are fully committed to meeting the deliverables and timeline specified in the Terms of Reference, including the inception report by October 2025, the presentation of findings at the proposal development workshop in November 2025, and the final report by February 2026. Our team brings strong technical expertise, policy knowledge, and facilitation skills, ensuring both the quality of outputs and meaningful engagement with stakeholders.

We thank you for this opportunity and look forward to the possibility of working closely with Kindernothilfe and its partners in advancing child rights and parent-centered, community-based ECD programming in South Africa.

Should you require any additional information, please do not hesitate to contact me directly.

Sincerely,


Neftaly Malatjie
Chief Executive Officer (CEO) | SayPro
Tel: +27 (0)84 313 7407
Email: info@saypro.online

Executive Summary

The early childhood years are a critical foundation for lifelong learning, health, and well-being. In South Africa, however, many children under the age of five remain excluded from meaningful Early Childhood Development (ECD) services, particularly in under-resourced and rural communities. Recognizing this gap, Kindernothilfe (KNH), through its partners Dlalanathi, Thandanani Children’s Foundation, and Singakwenza, has initiated the Families4Children consortium project—a collaborative intervention that leverages parent-centered, community-based programming as a scalable and cost-effective solution to improving children’s development outcomes.

This proposal is submitted by SayPro, a youth development institution with over 10 years of experience in advancing child rights, policy advocacy, and community-based development in South Africa. The proposal responds to KNH’s Terms of Reference (ToR) for conducting a feasibility study—a prerequisite for funding from the German Federal Ministry for Economic Cooperation and Development (BMZ)—to assess the viability, risks, and opportunities of expanding the Families4Children project into its second phase (2026–2030).

SayPro’s approach is grounded in rigorous evidence generation, participatory engagement, and practical recommendations. Specifically, the feasibility study will:

  1. Examine the policy and institutional landscape surrounding parent-centered, community-based ECD in South Africa, identifying both enabling conditions and systemic barriers.
  2. Assess civil society readiness and alignment, including the appetite and capacity of ECD networks to mobilize around collective advocacy efforts.
  3. Map key stakeholders and entry points, focusing on government departments, coalitions, and strategic influencers.
  4. Evaluate the organisational capacity of the Families4Children consortium and prospective advocacy partners.
  5. Review the theory of change and project design, testing assumptions, risks, and feasibility against the OECD DAC criteria.

The methodology will integrate document reviews, key informant interviews, focus group discussions, surveys, and stakeholder mapping exercises. Special emphasis will be placed on engaging parents, local community leaders, policymakers, and advocacy networks to ensure findings reflect lived realities and policy opportunities.

SayPro commits to delivering:

  • An Inception Report (by October 2025) with detailed tools and workplan.
  • A Presentation of Findings (November 2025) at the proposal development workshop in Pietermaritzburg.
  • A Final Report (February 2026) that is comprehensive yet actionable, offering recommendations to strengthen the project’s design, strategies, and feasibility.

Through this feasibility study, SayPro aims to provide KNH and its partners with evidence-based insights and practical strategies that will not only enhance Families4Children’s advocacy efforts but also strengthen the national momentum for scalable, parent-centered, community-based ECD programming in South Africa.


Section 1: Understanding of the ToR and Context

1.1 Organisational Context of KNH and Families4Children

Kindernothilfe (KNH) has been a trusted partner in advancing child rights and community empowerment globally since 1959, and in South Africa for over 40 years. Through its strategic collaborations with Dlalanathi, Thandanani Children’s Foundation, and Singakwenza, KNH has supported innovations in play-based parenting, holistic family support, and community-driven ECD. The Families4Children project exemplifies KNH’s vision by advancing parent-centered models as affordable, scalable, and sustainable solutions to ECD gaps.

The second phase of Families4Children (2026–2030) is designed not only to implement direct interventions but also to mobilize 30 NGOs and four national networks around a shared advocacy agenda. By linking grassroots practice with national policy advocacy, the project positions itself as a policy catalyst to integrate parent-centered approaches into South Africa’s implementation of the National Integrated ECD Policy (NIECD).

1.2 Policy & Social Context in South Africa

Despite strong policy frameworks such as the NIECD Policy, South Africa continues to face:

  • Limited access to quality ECD services, especially in rural and informal settlements.
  • Fragmentation in service delivery across government departments (Social Development, Basic Education, Health, Labour, SASSA).
  • Underfunding of community-based approaches, with resources concentrated on formal centers rather than home- and parent-led models.
  • Systemic barriers, including inequality, poverty, and insufficient interdepartmental coordination.

At the same time, enabling conditions exist:

  • Policy commitments to universal access to ECD under the Constitution and NIECD Policy.
  • Strong networks of civil society organisations and coalitions advocating for children’s rights.
  • Growing recognition of parenting support as central to child development, especially in vulnerable communities.

1.3 SayPro’s Understanding of the ToR

The Terms of Reference require a comprehensive feasibility study that is not merely descriptive but also diagnostic and strategic. This means:

  • Testing the feasibility of scaling the project nationally by assessing policy alignment, civil society readiness, and government receptivity.
  • Critically reviewing the theory of change and ensuring strategies are realistic, evidence-based, and aligned with OECD DAC evaluation criteria.
  • Producing actionable recommendations for strengthening project design, advocacy strategies, and coalition capacity.

SayPro understands that this feasibility study is not an academic exercise but a practical decision-making tool that will influence KNH’s funding and BMZ approval. As such, our proposal ensures both rigour in evidence gathering and practicality in recommendations, with a focus on measurable and sustainable outcomes.

Section 2: Objectives of the Feasibility Study

The feasibility study is a prerequisite for funding from the German Federal Ministry for Economic Cooperation and Development (BMZ). Its purpose is to determine the practicality, risks, and success potential of the Families4Children project’s second phase (2026–2030).

SayPro understands the objectives of the study as follows:

  1. Policy & Institutional Context
    • To analyse the policy environment for parent-centered, community-based ECD programming in South Africa.
    • To identify both the gaps and enabling conditions for scaling such approaches across national, provincial, and local levels.
  2. Civil Society & Advocacy Landscape
    • To assess the readiness, capacity, and alignment of civil society organisations and networks to engage in collective advocacy.
    • To explore the opportunities and risks of building unified advocacy platforms for parent-centered ECD.
  3. Stakeholder Mapping & Strategic Entry Points
    • To identify key decision-makers in government who must be influenced.
    • To highlight strategic partners, influencers, and advocacy allies across civil society.
  4. Organisational Capacity
    • To evaluate the capacities of Families4Children partners (Dlalanathi, Thandanani, Singakwenza).
    • To identify capacity gaps, strategic readiness, and additional resources needed.
  5. Project Strategy Review & Feasibility
    • To critically assess the theory of change, assumptions, and strategies of the planned project.
    • To test relevance, feasibility, risks, and sustainability against the OECD DAC evaluation criteria.
    • To provide clear recommendations for strengthening design, monitoring, and advocacy outcomes.

By achieving these objectives, SayPro will provide KNH and its partners with evidence-based, actionable recommendations that will:

  • Guide the final project design.
  • Increase the likelihood of BMZ funding approval.
  • Enhance the project’s sustainability, scalability, and impact.

Section 3: Methodology & Approach

SayPro will employ a mixed-methods, participatory research design that balances rigour with practicality, ensuring all five areas of inquiry outlined in the ToR are addressed.

3.1 Guiding Principles

  • Participatory – Engage key stakeholders (parents, communities, NGOs, government) in the study process.
  • Evidence-Based – Use primary and secondary data sources to build a robust knowledge base.
  • Contextual Relevance – Ensure findings reflect the South African socio-political and economic environment.
  • Action-Oriented – Produce recommendations that are practical, realistic, and aligned with BMZ/KNH priorities.
  • Ethical – Respect confidentiality, informed consent, and cultural sensitivity in all engagements.

3.2 Research Design

The study will adopt a five-phase approach:

Phase 1: Inception

  • Review of project documents (concept note, ToC, NIECD Policy, previous evaluations).
  • Refinement of research questions with KNH and partners.
  • Development of data collection tools (interview guides, survey templates, focus group protocols).
  • Submission of Inception Report (October 2025).

Phase 2: Desk Review

  • Analysis of existing policy, legislation, and strategies related to ECD, child rights, and family support.
  • Review of civil society coalition agendas, research papers, and advocacy reports.
  • Mapping of previous interventions in parent-centered, community-based ECD.

Phase 3: Field Data Collection

  • Key Informant Interviews (KIIs): With government officials (DSD, DBE, DoH, SASSA, DoL), advocacy leaders, and civil society partners.
  • Focus Group Discussions (FGDs): With parents, caregivers, and community leaders in the three target provinces.
  • Stakeholder Mapping Workshops: With NGOs and coalitions to identify advocacy entry points.
  • Surveys: With selected practitioners and NGO partners to gather quantitative insights.

Phase 4: Data Analysis

  • Thematic Analysis for qualitative data (KIIs and FGDs).
  • SWOT and GAP Analysis for policy and advocacy context.
  • Capacity Assessment Tool to evaluate Families4Children and potential allies.
  • Alignment of findings with OECD DAC criteria.

Phase 5: Validation & Reporting

  • Presentation of findings at proposal development workshop (November 2025).
  • Integration of stakeholder feedback.
  • Submission of Draft Report (January 2026) and Final Report (February 2026).

3.3 Data Collection Methods

MethodTarget GroupPurposeExpected Output
Desk ReviewPolicies, reports, ECD researchEstablish baseline & policy contextPolicy gap matrix
KIIsGovernment, civil society leadersInsights on priorities, barriers & enablersInterview transcripts & themes
FGDsParents, caregivers, community membersPerspectives on parenting support & ECD needsThematic summaries
SurveysNGO partners & practitionersQuantitative measure of readiness & alignmentStatistical data
Stakeholder Mapping WorkshopFamilies4Children + NGOsIdentify roles & advocacy entry pointsStakeholder map & roles matrix

3.4 Analytical Framework

  • Policy Gap Analysis – Identify missing or weak areas in NIECD implementation.
  • Stakeholder Mapping – Classify stakeholders by influence, interest, and readiness.
  • SWOT Analysis – Analyse strengths, weaknesses, opportunities, and threats of advocacy environment.
  • Capacity Assessment Matrix – Compare current capacities with required capacities for advocacy success.
  • OECD DAC Criteria – Assess relevance, effectiveness, efficiency, impact, and sustainability of proposed strategies.

3.5 Ethical Considerations

SayPro will ensure:

  • Informed Consent from all participants.
  • Child Safeguarding Protocols in line with KNH’s policies.
  • Confidentiality and Anonymity in reporting.
  • Cultural Sensitivity in language, facilitation, and engagement.

3.6 Workplan & Timeline

The feasibility study will be conducted over five months (October 2025 – February 2026). The workplan aligns with the BMZ/KNH deadlines and ensures sufficient time for inception, data collection, analysis, validation, and reporting.

Workplan Overview

PhaseActivitiesTimelineLead ResponsibilityKey Outputs
Phase 1: Inception– Review ToR & project documents
– Develop inception report
– Design research tools & sampling plan
– Online inception workshop with KNH & Families4Children
October 2025SayPro Lead ConsultantInception Report, validated tools
Phase 2: Desk Review– Review NIECD Policy, ECD White Papers, DBE frameworks
– Review civil society advocacy agendas & coalition papers
– Collect existing monitoring/evaluation data
October – November 2025Research TeamDesk Review Matrix, Policy Gap Report
Phase 3: Field Data Collection– Conduct KIIs with government & NGOs
– Run FGDs with parents/caregivers
– Facilitate stakeholder mapping workshops
– Deploy online/phone surveys
November – December 2025Field Researchers & Local FacilitatorsInterview transcripts, FGD reports, survey datasets
Phase 4: Data Analysis– Transcribe & code KIIs/FGDs
– Thematic analysis of qualitative data
– Capacity assessment of Families4Children partners
– Synthesis against OECD DAC criteria
December 2025 – January 2026Lead Consultant + Data AnalystDraft analytical report, SWOT & stakeholder maps
Phase 5: Validation & Reporting– Validation workshop with KNH & partners
– Presentation of preliminary findings
– Draft report submission
– Final report submission (with recommendations)
January – February 2026SayPro Senior TeamDraft Report (Jan 2026), Final Report (Feb 2026)

Indicative Timeline (Gantt Chart Style)

ActivityOct 2025Nov 2025Dec 2025Jan 2026Feb 2026
Inception & Tools██████
Desk Review████████
Data Collection██████████
Data Analysis██████████
Validation Workshop███
Draft Report████
Final Report████

Outputs & Deliverables

  1. Inception Report – October 2025
  2. Desk Review Report – November 2025
  3. Fieldwork Report – December 2025
  4. Validation Workshop & Presentation – January 2026
  5. Draft Report – January 2026
  6. Final Feasibility Study Report – February 2026

Section 4: Workplan & Timeline

The feasibility study will run from October 2025 to February 2026, structured into five interlinked phases. Each phase builds on the previous one, ensuring that findings are rigorously validated and translated into actionable recommendations for KNH and Families4Children.


4.1 Phased Workplan

Phase 1: Inception (October 2025)

  • Activities
    • Kick-off meeting with KNH and Families4Children partners.
    • Refinement of scope and methodology.
    • Development of detailed workplan and data collection tools.
    • Agreement on ethical protocols and safeguarding measures.
  • Deliverable: Inception Report with tools and timeline.
  • Milestone: Inception Workshop with KNH & partners (mid-October).

Phase 2: Desk Review (October – November 2025)

  • Activities
    • Review of NIECD Policy, ECD White Papers, National Strategic Plans.
    • Review of advocacy positions from ECD coalitions and NGOs.
    • Mapping of international and local best practices in parent-centered ECD.
    • Analysis of prior project evaluations.
  • Deliverable: Policy Gap & Desk Review Matrix.
  • Milestone: Completion of Desk Review (early November).

Phase 3: Field Data Collection (November – December 2025)

  • Activities
    • Key Informant Interviews (KIIs) with government officials, policy experts, NGOs, and community leaders.
    • Focus Group Discussions (FGDs) with parents and caregivers across target provinces.
    • Stakeholder Mapping Workshops to identify advocacy allies.
    • Online and phone-based surveys with NGO practitioners.
  • Deliverable: Fieldwork Report (interviews, FGD notes, survey data).
  • Milestone: Completion of all primary data collection (mid-December).

Phase 4: Data Analysis (December 2025 – January 2026)

  • Activities
    • Transcription and coding of qualitative data.
    • Thematic analysis across stakeholder groups.
    • SWOT and GAP analysis for advocacy environment.
    • Capacity assessment of Families4Children partners.
    • Alignment with OECD DAC evaluation criteria.
  • Deliverable: Draft Analytical Report.
  • Milestone: Presentation of initial findings (early January).

Phase 5: Validation & Reporting (January – February 2026)

  • Activities
    • Validation workshop with KNH and partners to test findings.
    • Integration of feedback into final report.
    • Draft report submission (end of January 2026).
    • Final feasibility study report submission (February 2026).
  • Deliverables: Draft Report (Jan 2026), Final Report (Feb 2026).
  • Milestone: Formal submission of Final Report to KNH.

4.2 Detailed Timeline

ActivityOct 2025Nov 2025Dec 2025Jan 2026Feb 2026
Inception Workshop & Tools██████
Desk Review████████████
KIIs & FGDs████████████
Surveys & Workshops████████████
Data Analysis██████████
Validation Workshop████
Draft Report██████
Final Report██████

4.3 Deliverables & Milestones

DeliverableDeadlineFormatResponsible Party
Inception ReportOctober 2025Written report + workshopSayPro
Desk Review MatrixNovember 2025Analytical paperSayPro
Fieldwork ReportDecember 2025Data summarySayPro
Draft Analytical ReportJanuary 2026Draft reportSayPro
Validation WorkshopJanuary 2026Presentation & feedbackSayPro & KNH
Draft ReportJanuary 2026Full draft reportSayPro
Final ReportFebruary 2026Final feasibility study reportSayPro

4.4 Risk Management

The following risks have been identified and will be actively managed:

RiskLikelihoodImpactMitigation
Delays in scheduling interviews with government officialsMediumHighEarly engagement & flexible scheduling
Community participation fatigue (FGDs)MediumMediumPartner with trusted local NGOs for mobilisation
Limited availability of partners during holidays (Dec/Jan)HighMediumFrontload fieldwork before mid-December
Political/economic shifts affecting ECD policy prioritiesLowHighOngoing policy monitoring & adaptive analysis
COVID-19 or other health disruptionsLowMediumContingency for virtual FGDs & KIIs

4.5 Coordination & Reporting

  • SayPro will designate a Lead Consultant as primary liaison with KNH.
  • Bi-weekly check-ins will be held with KNH project officer to ensure alignment.
  • Drafts will be shared in MS Word & PDF formats for review.
  • Reports will follow KNH’s reporting template and BMZ compliance standards.

Section 4: Workplan & Timeline

The feasibility study will run from October 2025 to February 2026, structured into five interlinked phases. Each phase builds on the previous one, ensuring that findings are rigorously validated and translated into actionable recommendations for KNH and Families4Children.


4.1 Phased Workplan

Phase 1: Inception (October 2025)

  • Activities
    • Kick-off meeting with KNH and Families4Children partners.
    • Refinement of scope and methodology.
    • Development of detailed workplan and data collection tools.
    • Agreement on ethical protocols and safeguarding measures.
  • Deliverable: Inception Report with tools and timeline.
  • Milestone: Inception Workshop with KNH & partners (mid-October).

Phase 2: Desk Review (October – November 2025)

  • Activities
    • Review of NIECD Policy, ECD White Papers, National Strategic Plans.
    • Review of advocacy positions from ECD coalitions and NGOs.
    • Mapping of international and local best practices in parent-centered ECD.
    • Analysis of prior project evaluations.
  • Deliverable: Policy Gap & Desk Review Matrix.
  • Milestone: Completion of Desk Review (early November).

Phase 3: Field Data Collection (November – December 2025)

  • Activities
    • Key Informant Interviews (KIIs) with government officials, policy experts, NGOs, and community leaders.
    • Focus Group Discussions (FGDs) with parents and caregivers across target provinces.
    • Stakeholder Mapping Workshops to identify advocacy allies.
    • Online and phone-based surveys with NGO practitioners.
  • Deliverable: Fieldwork Report (interviews, FGD notes, survey data).
  • Milestone: Completion of all primary data collection (mid-December).

Phase 4: Data Analysis (December 2025 – January 2026)

  • Activities
    • Transcription and coding of qualitative data.
    • Thematic analysis across stakeholder groups.
    • SWOT and GAP analysis for advocacy environment.
    • Capacity assessment of Families4Children partners.
    • Alignment with OECD DAC evaluation criteria.
  • Deliverable: Draft Analytical Report.
  • Milestone: Presentation of initial findings (early January).

Phase 5: Validation & Reporting (January – February 2026)

  • Activities
    • Validation workshop with KNH and partners to test findings.
    • Integration of feedback into final report.
    • Draft report submission (end of January 2026).
    • Final feasibility study report submission (February 2026).
  • Deliverables: Draft Report (Jan 2026), Final Report (Feb 2026).
  • Milestone: Formal submission of Final Report to KNH.

4.2 Detailed Timeline

ActivityOct 2025Nov 2025Dec 2025Jan 2026Feb 2026
Inception Workshop & Tools██████
Desk Review████████████
KIIs & FGDs████████████
Surveys & Workshops████████████
Data Analysis██████████
Validation Workshop████
Draft Report██████
Final Report██████

4.3 Deliverables & Milestones

DeliverableDeadlineFormatResponsible Party
Inception ReportOctober 2025Written report + workshopSayPro
Desk Review MatrixNovember 2025Analytical paperSayPro
Fieldwork ReportDecember 2025Data summarySayPro
Draft Analytical ReportJanuary 2026Draft reportSayPro
Validation WorkshopJanuary 2026Presentation & feedbackSayPro & KNH
Draft ReportJanuary 2026Full draft reportSayPro
Final ReportFebruary 2026Final feasibility study reportSayPro

4.4 Risk Management

The following risks have been identified and will be actively managed:

RiskLikelihoodImpactMitigation
Delays in scheduling interviews with government officialsMediumHighEarly engagement & flexible scheduling
Community participation fatigue (FGDs)MediumMediumPartner with trusted local NGOs for mobilisation
Limited availability of partners during holidays (Dec/Jan)HighMediumFrontload fieldwork before mid-December
Political/economic shifts affecting ECD policy prioritiesLowHighOngoing policy monitoring & adaptive analysis
COVID-19 or other health disruptionsLowMediumContingency for virtual FGDs & KIIs

4.5 Coordination & Reporting

  • SayPro will designate a Lead Consultant as primary liaison with KNH.
  • Bi-weekly check-ins will be held with KNH project officer to ensure alignment.
  • Drafts will be shared in MS Word & PDF formats for review.
  • Reports will follow KNH’s reporting template and BMZ compliance standards.

Section 5: SayPro Organisational Profile


5.1 Introduction to SayPro

SayPro is a leading youth and community development institution based in South Africa. Established to empower youth, women, and vulnerable groups, SayPro provides innovative solutions that strengthen access to education, entrepreneurship, technology, health, and employment opportunities.

Our mission is to enable communities to recognize, access, and maximize opportunities around them. We operate through a rights-based, inclusive approach, ensuring that all interventions are grounded in equity, dignity, and sustainability.


5.2 Vision, Mission & Core Values

  • Vision: A society where youth, women, and vulnerable communities are economically and socially empowered to thrive.
  • Mission: To build strong, resilient communities by providing training, advocacy, and support services that promote economic participation, gender equality, social inclusion, and holistic development.
  • Core Values:
    • Integrity and Transparency
    • Inclusivity and Non-Discrimination
    • Innovation and Excellence
    • Accountability to Communities and Partners
    • Collaboration and Partnerships

5.3 Governance & Leadership

SayPro is governed by a Board of Directors, ensuring accountability, compliance, and strategic guidance.

  • Chief Executive Officer (CEO): Mr. Neftaly Malatjie
  • Chief Marketing Officer (CMO): Mr. Puluko Graham Nkiwane
  • Chief Operations Officer (COO): Mr. Legodi
  • Board Committees: Governance, Finance & Audit, Programs & Quality Assurance

SayPro operates within strict financial controls and governance policies, including annual audits by ANM Accountants and compliance with South African NPO and Companies Act regulations.


5.4 SayPro’s Experience & Capacity

SayPro has successfully implemented a wide range of multi-donor, multi-stakeholder projects in South Africa and across Southern Africa. These include:

  1. Youth Development Programs – training youth in vocational skills, entrepreneurship, and leadership.
  2. Education & Training – development of accredited training curricula such as:
    • Wireman’s License Training
    • Governance for NPOs Training
    • Environmental Law Training
    • Emergency First Aid Responder Program
    • Communication & Negotiation Skills
  3. Gender & Social Inclusion – targeted programs to empower women, girls, and persons with disabilities.
  4. Community Health Initiatives – awareness campaigns, health literacy programs, and psychosocial support.
  5. Climate Entrepreneurship – programs supporting youth and women-led green enterprises.
  6. Research & Evaluation – baseline studies, mid-term reviews, and feasibility assessments for donor-funded projects.

SayPro’s diverse portfolio demonstrates capacity in research, training, advocacy, and community mobilisation, making it uniquely qualified to lead this feasibility study.


5.5 Human Resource Capacity

The SayPro team combines technical expertise with field experience, including:

  • Lead Consultant (Policy & Advocacy Expert): Oversight of feasibility study and final reporting.
  • Research Associates: Specialists in qualitative and quantitative methods.
  • Field Facilitators: Skilled in conducting FGDs and community consultations in local languages.
  • Data Analyst: Experienced in thematic coding, survey analysis, and OECD DAC-aligned evaluation.
  • Project Coordinator: Responsible for logistics, communication, and progress tracking.

5.6 Strategic Partnerships

SayPro has established collaborations with:

  • Government Departments (DSD, DBE, DoH, Local Municipalities).
  • Civil Society Coalitions in education, gender, and child protection.
  • Academic Institutions providing research support.
  • Donor Agencies and Foundations supporting community-based development.

These partnerships ensure that SayPro can mobilise stakeholders, generate buy-in, and secure credibility in feasibility and advocacy processes.


5.7 SayPro’s Unique Value Proposition

SayPro brings:

  • Proven Track Record in conducting feasibility studies, training, and policy advocacy.
  • Deep Grassroots Presence through partnerships with communities and NGOs.
  • Inclusive Methodologies that integrate gender, youth, and vulnerable groups.
  • Strong Governance and Financial Systems ensuring compliance and accountability.
  • Alignment with KNH’s Goals of strengthening family-centered, community-based ECD and advocacy.

Section 6: Technical Approach

This section outlines SayPro’s practical approach to implementing the feasibility study and ensuring that findings translate into actionable recommendations for KNH and BMZ.


6.1 Advocacy & Policy Engagement Approach

SayPro recognizes that the success of Families4Children Phase II depends not only on evidence generation but also on policy influence and government buy-in. Our advocacy and policy engagement approach is therefore:

  1. Evidence-Based – Grounded in robust data from the feasibility study, ensuring that all advocacy messaging reflects real gaps, opportunities, and tested solutions.
  2. Multi-Level – Engaging stakeholders across national, provincial, and local levels to ensure systemic adoption of parent-centred, community-based ECD models.
  3. Collaborative – Partnering with NGOs, coalitions, and networks to amplify a unified voice for policy influence.
  4. Participatory – Involving parents, caregivers, and frontline workers as advocacy champions in influencing policy and practice.
  5. Adaptive – Tailoring advocacy strategies to the evolving political and institutional context.

6.2 Stakeholder Engagement Strategy

Our stakeholder engagement strategy will:

  • Government Departments: Conduct structured dialogues with DoH, DSD, DBE, SASSA, and DOL to align parent-centred ECD programming with existing mandates.
  • Civil Society: Mobilise 30 NGOs and 4 national networks into a common advocacy agenda, facilitated through workshops and joint policy briefs.
  • Parents & Caregivers: Ensure lived experiences are documented and used as evidence in policy briefs and advocacy campaigns.
  • Academia & Research Institutions: Engage universities to validate findings and strengthen the evidence base.
  • Donors & Development Partners: Share study findings to leverage additional support for scaling.

6.3 Knowledge Management & Learning

SayPro will embed learning processes to ensure that insights from the feasibility study feed into the Families4Children design phase. This includes:

  • Knowledge Products: Policy briefs, advocacy toolkits, and community practice guides.
  • Learning Exchanges: Peer learning among NGOs and networks engaged in advocacy.
  • Digital Knowledge Hub: A repository for research findings, best practices, and case studies accessible to partners and policymakers.

6.4 Risk Management in Advocacy & Engagement

Recognizing potential risks in policy advocacy, SayPro will adopt a mitigation plan:

RiskLikelihoodImpactMitigation Strategy
Government reluctance to adopt parent-centred modelsMediumHighPosition advocacy within existing NIECD frameworks and link to SDGs.
Fragmentation among NGOsHighMediumBuild consensus through workshops and joint advocacy action plans.
Political changes (2026 elections)MediumHighEngage across party lines and frame ECD as a non-partisan priority.
Resource constraintsMediumMediumLeverage partnerships and integrate low-cost, community-based advocacy.

6.5 Monitoring & Accountability of Advocacy Efforts

SayPro will establish a Results-Based Advocacy Monitoring Framework:

  • Inputs: Feasibility study evidence, partner capacity assessments.
  • Outputs: Policy briefs, advocacy campaigns, coalition statements.
  • Outcomes: Increased alignment of departmental strategies with parent-centred ECD; strengthened NGO coalitions.
  • Impact: Policy and practice shifts supporting scalable, community-based ECD models by 2030.

6.6 Alignment with BMZ & KNH Priorities

Our approach is directly aligned with:

  • BMZ’s priorities on child rights, social inclusion, and sustainable development.
  • KNH’s mandate to support family-centred, child-focused interventions that are cost-effective, community-based, and scalable.

By combining technical expertise, advocacy strength, and community engagement, SayPro will ensure that the feasibility study informs both the Families4Children Phase II design and wider policy shifts in South Africa’s ECD sector.

Section 7: Detailed Budget Breakdown (EUR)


7.1 Professional Fees (Consultants & Team)

Team MemberDaily Rate (€)DaysSubtotal (€)Notes
Lead Consultant400208,000Oversight, methodology, reporting
Research Associate 1250205,000Data collection & analysis
Research Associate 2250205,000Desk review & policy mapping
Data Analyst200153,000Survey and qualitative analysis
Field Facilitator 1150152,250FGDs & KIIs
Field Facilitator 2150152,250FGDs & KIIs
Field Facilitator 3150152,250Participant recruitment
Project Coordinator180203,600Logistics & liaison
Subtotal Professional Fees31,350

2. Travel & Transportation

ItemUnit Cost (€)UnitsSubtotal (€)Notes
Domestic Flights / Transport1008 trips800Optimized provincial travel
Vehicle Hire / Fuel6015 days900Shared vehicle for field visits
Local Transport / Taxis3015 trips450
Subtotal Travel2,150

3. Accommodation & Per Diems

ItemDaily Rate (€)DaysSubtotal (€)Notes
Accommodation80151,200Reduced overnight stays
Per Diems4015600Meals & incidentals
Subtotal Accommodation & Per Diems1,800

4. Workshops & Stakeholder Engagement

Workshop / EventUnit Cost (€)QuantitySubtotal (€)Notes
Inception & Validation Workshop8001800Combine workshops for efficiency
Subtotal Workshops800

5. Miscellaneous & Contingency

ItemCost (€)Notes
Printing & Materials200Optimize digital use
Contingency (3%)1,000Reduced percentage
Subtotal Miscellaneous1,200

6. Total Reduced Budget

CategoryTotal (€)
Professional Fees31,350
Travel & Transportation2,150
Accommodation & Per Diems1,800
Workshops800
Miscellaneous & Contingency1,200
Grand Total37,300

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